Before you know it, there will be tens of thousands of new Vines every day posted by random users - some will be great, some will be horrible, and some will just be plain forgettable We'll try and cover some aspects to make your Vine stand out in the first category. Let's take a look at the Vine format:
- 6 seconds of video
- Audio is included
- You can record segments as short as a fraction of a second
The first thing you need to consider is the message you are trying to get across. This needs to be cut down and kept as short as possible, for example:
Your business is celebrating its 10 year anniversary, opening a new store, and offering scratch and win cards to every customer who buys something, where you can win cash-back on your purchases, electronics, and with the top prize being a car.
Too long for Vine. Let's cut this down to the basics; Shop in our new branch, win a car. That's all that really needs to be said here. This could be shown by filming the new store entrance with a large NOW OPEN sign, a customer inside has an excited sales attendant running to him, hands him a key, customer drives out with a brand new car wrapped up in a ribbon.
This can realistically be fitted into Vine's 6 seconds and is not too difficult to do. Of course, there are multiple other ideas out there, but this is one example.
Because the format 'is' video, we need to have a quick summary of what makes a good video. Assuming you will be able to make great Vines just because you were great at social media, or even Instagram for that matter, is not necessarily a true statement. We've seen people with amazing Instagram shots create pure rubbish on Vine.
The video world is generally plagued by two evils: Low light, and camera shake.
Low-Light: This is usually easy to fix - make sure you shoot in a bright atmosphere. Video cameras love daylight, the more you tend to shoot during the day, the better it will look. Outdoor night shoots don't usually come out too well unless you have your target object lit up. Interior shots will depend on the availability of light. The more lights you can turn on, the better.
Camera-Shake: This can turn a potentially classic video into a waste in an instant. Most camera phones generally are not designed for taking video, and therefore have no internal video stabilizers etc. Camera shake looks horrible, and the best way to counteract it is to make sure to keep still. Don't film while you're walking, definitely don't film while you're running. A very easy fix is to have a mini-tripod, such as the one below. Very portable, cheap, flexible for different angles, and will give you a superbly improved Vine.
Most people seem to not realize this, but Vine records audio as well; it's just as well that this is usually muted when you watch most Vines, but this could be pretty useful depending on what you're trying to film, or otherwise annoying and noisy. Although not always possible, try to shoot in quieter areas without much surrounding noise.
Finally, the fragmented video; this is a great feature for when you want to show multiple videos in one, or create some sort of animation/sequence. However, practice and make sure that each segment is actually long enough to be coherent. We've seen multiple Vines that throw tons of video segments one after the other, not related to each other, ultimately causing a mess. If you are trying to create a sequence or animation, make sure the fragments are actually short enough to look like an animation, rather than a jerky video - we've played around with Vine and so far managed to put in approximately 30-32 frames per video. And of course, bear in mind the 6 second time-limit.
More Vine specific video tips soon.
- 6 seconds of video
- Audio is included
- You can record segments as short as a fraction of a second
The first thing you need to consider is the message you are trying to get across. This needs to be cut down and kept as short as possible, for example:
Your business is celebrating its 10 year anniversary, opening a new store, and offering scratch and win cards to every customer who buys something, where you can win cash-back on your purchases, electronics, and with the top prize being a car.
Too long for Vine. Let's cut this down to the basics; Shop in our new branch, win a car. That's all that really needs to be said here. This could be shown by filming the new store entrance with a large NOW OPEN sign, a customer inside has an excited sales attendant running to him, hands him a key, customer drives out with a brand new car wrapped up in a ribbon.
This can realistically be fitted into Vine's 6 seconds and is not too difficult to do. Of course, there are multiple other ideas out there, but this is one example.
Because the format 'is' video, we need to have a quick summary of what makes a good video. Assuming you will be able to make great Vines just because you were great at social media, or even Instagram for that matter, is not necessarily a true statement. We've seen people with amazing Instagram shots create pure rubbish on Vine.
The video world is generally plagued by two evils: Low light, and camera shake.
Low-Light: This is usually easy to fix - make sure you shoot in a bright atmosphere. Video cameras love daylight, the more you tend to shoot during the day, the better it will look. Outdoor night shoots don't usually come out too well unless you have your target object lit up. Interior shots will depend on the availability of light. The more lights you can turn on, the better.
Camera-Shake: This can turn a potentially classic video into a waste in an instant. Most camera phones generally are not designed for taking video, and therefore have no internal video stabilizers etc. Camera shake looks horrible, and the best way to counteract it is to make sure to keep still. Don't film while you're walking, definitely don't film while you're running. A very easy fix is to have a mini-tripod, such as the one below. Very portable, cheap, flexible for different angles, and will give you a superbly improved Vine.
Most people seem to not realize this, but Vine records audio as well; it's just as well that this is usually muted when you watch most Vines, but this could be pretty useful depending on what you're trying to film, or otherwise annoying and noisy. Although not always possible, try to shoot in quieter areas without much surrounding noise.
Finally, the fragmented video; this is a great feature for when you want to show multiple videos in one, or create some sort of animation/sequence. However, practice and make sure that each segment is actually long enough to be coherent. We've seen multiple Vines that throw tons of video segments one after the other, not related to each other, ultimately causing a mess. If you are trying to create a sequence or animation, make sure the fragments are actually short enough to look like an animation, rather than a jerky video - we've played around with Vine and so far managed to put in approximately 30-32 frames per video. And of course, bear in mind the 6 second time-limit.
More Vine specific video tips soon.
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